Comms Plan - SOFT LAUNCH

Soft launch announcements will be sent as below with the aim of letting predominantly staff know that the service is available.

Date

Email recipients

Publicity channels

Message

Monday

4/4/16

 

IS News webpages

Bits advert

DST twitter

Announcement of new partnership between UoE and Lynda.com

  • What is Lynda.com?
  • Why is this partnership important?
  • How can I use Lynda.com?
  • When will Lynda.com be available?
  • How to join the mailing list
  • Signposting to www.lynda.com for look at open courses
  • Contact for queries is.skills@ed.ac.uk

Friday

10/6/16

 

 

Lynda.com rollout update

  • Update on project activity – data usage sign off and technical integration
  • Update on availability – available very soon
  • Further announcement next week

Thursday

16/6/16 - am

(day after UAT concluded)

 

DST twitter

IS News webpages

 

Lynda.com soft launch today

  • Available to staff and students – visitors for full launch due to VRS work
  • What is Lynda.com?
  • Offered on a self-support basis
  • How to access
  • Link to UoE Lynda web pages
  • Where to find further help and support
  • What will follow for full launch, and when (roadshows, etc)

Thursday

16/6/16

Submission deadline (Helen)

 

 

Bits article (150 words)

 

Looking for Lynda?

  • Soft launch
  • Digital transformation angle
  • Full launch

w/c Monday

20/6/16

 

Teaching Matters blog (IAD) http://www.teaching-matters-blog.ed.ac.uk/

 

Lynda.com in curricular teaching

  • Curricular teaching angle
  • Case studies from other universities

Monday

4/7/16

(two weeks after soft launch)

 

 

Update

  • Uptake totals
  • Most popular courses
  • How are you using Lynda? - share what you’re doing with us (and user group) – or include quick fun survey (e.g. self-development, team development, digital transformation, curricular teaching, etc.)
  • Join the user group for two-weekly updates

 

Monday

18/7/16

(two weekly update)

 

Encouraging engagement

  • Updates
  • Case studies, examples of good practice
  • Event dates

Monday

1/8/16

(two weekly update)

 

 

Encouraging engagement

  • Updates
  • Case studies, examples of good practice
  • Event dates

Monday

15/8/16

(two weekly update)

 

 

Encouraging engagement

  • Updates
  • Case studies, examples of good practice
  • Event dates

Project Info

Project
Lynda.com Implementation
Code
TEL034
Programme
ISG - Technology Enhanced Learning (TEL)
Management Office
ISG PMO
Project Manager
Karen Stirling
Project Sponsor
Melissa Highton
Current Stage
Close
Status
Closed
Start Date
18-Apr-2016
Planning Date
n/a
Delivery Date
n/a
Close Date
19-May-2017
Programme Priority
3
Overall Priority
Normal
Category
Discretionary